An Idea So Crazy It Just Might Work! Just Kidding, It Won’t.

May 12, 2009 at 11:40 pm | Posted in Lowell, Lowell Sun | Leave a comment
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Much like you, Lucy the Dog has long wondered when we’d finally be able to pay a fee in order to read the musings of Chaucer the Cat and Lowellita the Walking VD on a website that looks and functions as if it was designed in a grade school computer lab.

Well, according to the intrepid and overgrown Scandanavian doofus Pax Arcana, that day is nigh.  If nigh means near, which I assume it does.  Though I don’t think I’ve ever used it, and I’ve never looked it up.

In any case, the brain trust of MediaNews Group – which owns The Lowell Sun – is apparently sharpening the final nail for the Sun’s coffin by threatening to charge readers for online content.

In last week’s memo to the staff of its empire, Dean Singleton and Jody Lodovic wrote :

“We will begin to move away from putting all of our newspaper content online for free.  Instead, we will explore a variety of premium offerings that apply real value to our print content.”

The Singleton/Lodovic memo rambles on and on, with a list of initiatives that will re-energize newspapers and send profits skyrocketing.  I don’t have much to say about them except that they’re wholly uninspired, and I want a refund from BU for my print journalism graduate degree.

If you’re interested, you can click this link to read the NewsMedia Group’s plans.  But most of them are likely to have failed by the time you do so.

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